Ray Kroc (1902 – 1984)

Sometimes, patience, perseverance and time are the simplest ingredient. Achieve your personal success. If you really think about it, most great achievement weren’t born until a great deal of time, enormous patience (with you) and unwavering perseverance prevail. There are people whose simplified formula for success: “P.P.T.”, (Patience, Perseverance and Time) spawned great products!

Every 5 hours somewhere in the world a new “McDonald’s” fast food franchise is opening. Can you imagine a business which opened its door in 1955 is still so strong today? Well, its founder Ray Kroc, sure did. Kroc, was no inventor. But he knew a great idea when he saw one. After all, Kroc’s entire life thrived on discovering just the right idea that would live on well after the man himself. From a paper cup salesman, to real estate broker, piano player, and finally, milk shake mixer salesman, he always had an incredible amount of faith in himself.

Finally, at the young age of 52 his biggest idea (McDonald’s) was about to emerge. However, Kroc had to muster enough courage in his new idea to once again mortgage his home and borrow lots of money to get it going. He wasn’t a picture of health either. He’d been plagued by years of arthritis, diabetes, lost his bladder and most of his thyroid gland. But, he never lost the courage to persevere and believe in himself. In fact, Ray Kroc was known to say:”The best is ahead of me,” according to those who knew him. The “McDonald’s” brand name is ill, second most recognizable name in the world, next to “Coca Cola.” Not bad for 52 year old with health problems, huge debts, and tons of dogged determination! Ray Kroc was a simple man with a simple plan to achieve huge success.

Ray’s formula is:

1 Never give up. 2 Always persevere. 3 Don’t forget (No.1) .


Impressed by a small chain of hamburger restaurants based in San Bernardino, California that used the multi-mixers, Ray acquired franchising rights from the owners, the McDonald brothers. He then founded McDonald’s Corporation in 1955. In 1961, he bought out the McDonald brothers for $2.7 million and borrowed at interest rates that eventually made the cost $14 million. It turned out to be a bargain, as McDonald’s grew into the world’s largest quick-service restaurant organization.

In 1963, Kroc’s firm had sold 3 billion burgers, opened its 500th store, and, in a somewhat cynical attempt to target children, chosen Ronald McDonald as the icon of the firm. By 1965, the clown was more familiar to US children than the President.

Opening its 1000th restaurant in 1968, in 1971 Kroc moved the firm into Europe. Creating an enterprise of thousands of almost identical franchises throughout the globe, Kroc was respected in the business community for his high standards and effective leadership.

Under Ray Kroc’s leadership, McDonald’s set standards against which other chains were measured. He created an enterprise comprised of thousands of small businesses, run by independent franchisees that own and operate approximately 85 percent of McDonald’s restaurants. “If you work just for money, you’ll never make it,” Mr. Kroc often said, “but if you love what you’re doing and you always put the customer first, success will be yours.”

Ray Kroc served as chairman of McDonald’s Corporation from its founding in 1955 until 1977, when he was named senior chairman of McDonald’s Corporation in 1977.”We take the hamburger business more seriously than anyone else,” tidy Kroc, said, explaining McDonald’s success. His dedication to strict standards hi’, diligence in providing customers with consistent quality, service, cleanliness and value – and his innovative use of cooking techniques prompted a Harvard Business School professor to describe him as “the service sector’s equivalent Henry Ford.”

Kroc has been the recipient of many prestigious awards, including the Horatio Alger Award (1972),The Presidential Star (1972) and American of the Year (1973) presented by Lions International. He was inducted into the Advertising Hall Fame in 1988. Ray Kroc died on January 14, 1984, in San Diego, California.

Whatever it is you’re trying to achieve in your precious and valuable life, we are convinced Ray Kroc’s traits must be present. Especially, belief! If you don’t believe, you won’t achieve.

Ray Kroc (1902 – 1984)
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