Trading volume was disappointing as it only increased slightly in this last week when the market rallies after the rebound. The average daily trading volume last week was 750 million shares and the previous week’s average was 662 million. Average daily trading volume below 1billion shares are considered weak. The market was slightly bullish because of positive leads locally and internationally. Locally, industrial production and export numbers were growing on-month and jobless rate fell. World Bank confidence about having a positive GDP in year 2010 and increasing foreign participation in the local equity market boost confidence further.

Internationally, governments in developed nations are confident that the global economy is improving and Australia is the first G-20 nation to raise key interest rates since the start of the global financial crisis more than a year ago as the government believes that the emergency low rates are no longer needed. In the world’s largest economy, manufacturing increases and jobless claim declines.

Daily FBMKLCI Chart

The US Dollar continues to slide against major currencies, continuing its down trend. This again has pressured prices of commodities to increase. Price of Gold in COMEX continues to make historical highs and is currently at US$1,050 an ounce, increasing 5% in a month. Crude Oil in NYMEX continues to stay around US$70 a barrel. Rubber futures in TOCOM slightly rose month-to­-month but it jumps about 6% last week to JPY$214.80 a kg. However, Crude Palm Oil futures in Europe Store Exchange declined from EUR 2,200 per metric ton a month ago to EUR 2,030.

The FBMKLCI is well supported by the short term trend. The benchmark index continues to stay above the short to long term 30 to 90-day moving averages despite several pullbacks from the uptrend that started in April. A major correction is yet to be seen in this 6 months bullish trend. Momentum indicators are about to turn bullish again after mixed signals in the past few weeks.

The RSI and Momentum indicators are starting to move away from the middle level and the MACD indicator is about to cross above its trigger line or 9-day moving average. ADX indicator has just started to increase again, showing good strength in momentum last week.

The Bollinger Bands started to expand again with the FBMKLCI penetrating the top bands after testing the middle band two weeks ago. The same situation (the expansion) happened exactly a month ago and the FBMKLCI made new highs for the year. Therefore, we may expect the same to happen again and this time the projection is 1,280 points before it finds the next resistance. The average daily trading range is the same as the previous week.

Price Map - Direction Forecast

The immediate support and resistance levels are still at 1,196 points and 1,230 points respectively. The FBMKLCI is currently testing this resistance level for the second time in a month. The market is set to test newer highs because of the strong bullish reversal and breakout. The next resistance level is between 1,280 and 1,300 points. However, if the market fails to make new highs and the FBMKLI falls below the 1,196 points support level, then the next support level it is going to test is at 1,150 points.

Looking ahead, the leading Ichimoku Cloud indicator continues to contract last week and this indicates that the support for the uptrend is getting thinner. Being a leading technical indicator, a major trend reversal is not expected until the cloud bands cross. Therefore, there is still a chance for the market to maintain its uptrend at least for another month.

The market sentiment is still bullish and the FBMKLCI is expected to rise in the short term to the next resistance level between 1,280 and 1,300 points. This is only valid if the benchmark index stays above the immediate 1,196 points support level. In the longer term, a major correction is expected to take place once the index moves into the next resistance level. My price map/direction forecast chart for FBMKLCI remains the same as last month.

Therefore, current opportunity is only good for short term traders who trades short term profits because the market is expected to test new highs but with a limited upside. However, accumulating shares for the long term (3 to 5 years) may be too risky at current levels as prices are way above the long term average. Opportunity for long term accumulation only exists when the market pulls back to its long term average or below it (a 200-day moving average can be used as a benchmark).

So, longer term investors have to patiently wait for a major correction to happen. My longer term

forecast (1 year) for the FBMKLCI when it goes into a major correction is still at 900 points and therefore accumulating shares when the index moves to this level or slightly above provide a better low risk opportunity for longer term investors.

This is an opportune time for business owners to seriously consider investing in commercial properties, most notably shop houses, office lots and factories, as a means of expanding their operations, utilizing surplus funds or simply to diversify their investment portfolios. Investment in private real estate such as houses for rent may also help positively diversify investment portfolios.

Commercial properties are a good buy at this juncture because business owners can capitalize on the significant drop in mortgage rates which was preceded by some national bank’s cutting of the overnight policy rate to an all-time low of 2% per- annum in February 2009. Borrowers will be able to enjoy the prevailing low rates and save substantially on interest payments by leveraging on the low mortgage rates and lock in at this level for the tenure of their loan.

For risk conscious investors, current alternative investment instruments may prove to be beyond their risk profile in this bearish environment. To mitigate risk, investors should balance their portfolio with a selection of differing investments. As such, some banker and investor believe that commercial properties offer a more stable rental yield. As the latest property induces have shown, demand for commercial spaces has remained relatively constant and unabated compared to other investment vehicles. Properties continue to be excellent assets to hedge against inflation when prices start to rise on the heels of an economic rebound.

While it is ideal for investors to buy at the right time, the right place, and at the right price, most of the time it is all about striking a balance. An estimated 3 million square feet of office space as well as another 3 million square feet of retail space will be added to the Kuala Lumpur landscape this year as a result of launches from the past couple of years. Investors will have ample opportunity to select from diverse locations and types of spaces, and also reap the benefit of numerous freebies offered by developers ranging from free legal costs to discounts in prices. They will also be privy to an array of financing schemes.

Business Mortgage One Account (BMOA) is specifically designed for SMEs and business owners who in the course of their operations will have periods of surplus funds. The BMOA provides a very smart solution for business owners to enjoy savings by using cash in their current account to shorten their loan principal amount, with the added benefit of redrawing with no penalties charges from their surplus payments.

In situations where the SME wishes to ensure his funds are fully optimized for the operating cycle of his business, our SMI One Account is the perfect business mortgage solution because he gets the best of both worlds — funds in his operating account can generate interest credits for the benefit of his business mortgage outstanding.

While we are mindful that property purchases are long-term investments and being fixed assets, are not as liquid as investments in equity; the return on property investment may not be lower than equity investments.

A clear violation below its neckline support at RM0.60 may see a downside breakout with a potential target to RM0.37 as measured from the distance between the recent high of RM0.825 to the neckline support. However it must overcome its strong support at RM0.47 which corresponds to a classical support and the 61.8% Fibonacci retracement from its Oct 2008 low to its recent June 2009 high. Immediate resistance now is at RM0.66 which also coincides to its 50-day moving average followed by a stronger resistance at RM0.715.

Thus a correction may be expected at any point of time for IOI Corp. If there is a break below the recent low of RM4.42, there are chances to see a slide towards its next technical support of RM4.00. Resistance is at its recent high of RM4.86 and a break above it may see IOI Corp resuming its uptrend towards its next target at RM5.15.

Died    : August 5, 1991 (aged 84) in Japan

Occupation      :  Founder, Honda Motor Company Limited

Throughout his life, Soichiro Honda never forgot the day when he ran hopelessly after the first motor car he ever saw. Long before the car actually reached Yamahigashi, a small village in Japan’s Shizuoka province (now called Tenryu-shi), its own extraordinary noise announced its imminent arrival.The small boy who heard the rumble was at first astonished, then excited, and finally enthralled, by it.

Later he would describe that moment as one of those life-changing experiences. He began to tremble as the car came closer to him. Then, he turned and chased after that car as much as he could. “I could not understand how it could move under its own power. And when it had driven past me, without even thinking why I found myself chasing it down the road, as hard as I could run.”

He had no chance of catching it, and the experience became a symbol for his life: always he was chasing something that was just beyond his reach. He had always remembered a proverb that literally goes/raise the sail with your stronger hand,’ meaning you must go after the opportunities that arise in life that you are best equipped to do.” By the time the road was empty and the car long departed, the young boy continued to stand there breathing in its gasoline stench. When he came upon a drop of its precious lifeblood spilled on the dusty track, he dropped his knees and sniffed the oily stain like a man in a desert smelling water. This was a scene that later changed the course of world’s motor industry.

Honda’s spirit of adventure and determination to explore the development of new technology had its roots in his childhood. The family was not wealthy, but his father Gihei Honda instilled into his children the ethic of hard work, and a love of mechanical things. Soichiro soon learned how to whet the blades of farm machinery, and how to make his own toys. A nearby rice mill was powered by his small engine, and the noise fascinated him. He would demand daily that his grandfather took him to watch it in action. At school he got the nickname ‘black nose weasel, which is less derogatory in Japanese than it sounds in English, because his face was always dirty from helping his father in the workshop. Once he even forged his family’s seal using a bicycle pedal rubber on school report that were not up to the mark!

In 1917 a pilot called Art Smith flew into the Wachiyama military air field hr demonstrate his biplane’s aerobatic capabilities. Honda took the family’s poly cash box, borrowed one of his father’s bicycles and rode the 20 kilometer to a place he had never before visited. When he got there he soon realized the price of admission, let alone a flight, was far beyond his means, but after climbing a tree he watched the plane in motion, and that was enough. When Gihei learned what his son had done to get to the airfield, he was not angry with his son for taking the money and the bike. Rather he was more impressed will, initiative, determination and resilience.

Honda enjoyed racing, and set a speed record in 1936. At age 17, he won II, Chairman’s trophy riding alongside his boss under whom he worked as a mechanic. He suffered in a bad crash, breaking several bones including both wrists, and was persuaded by his wife to give up racing. Honda thereafter concentrated on his business, and in 1937 he moved into piston-ring manufacture, setting up Tokai Seiki Heavy Industry (TSHI). In 1948 Honda had sold TSHI to Toyota for 450,000 yen (worth about $1 million)

In 1948 Honda began producing motorcycles as president of the Hondo Corporation. Honda Motor Co. Ltd. initially built small capacity motorcycles to gel Japanese workers moving. While Honda focused his considerable energies on the engineering side, using all the experience he had painstakingly accumulated and left the running of the company in the hands of Takeo Fujisawa, his most trusted friend and urged him to look to the long-term.

They complemented one another perfectly. When the first fruits of their partnership hit the streets it was a 98 cc two-stroke motorcycle appropriately named “Dream”. Honda turned the company into a billion-dollar multinational that produced the best-selling motorcycle and resulted in Honda motorcycles out-selling other brands in the respective home markets. In 1959 Honda Motorcycles opened its first dealership in the United States.

Soichiro Honda was the prototypical F1 engineer. He was always probing new limits of technology, always seeking better and greater feedback from the men who rode or drove the machines that bore his name. He reasoned that ambition was no sin, and that success was the reward for hard work and investment. Honda was the first major manufacturer to understand that motor sport was the perfect miscible in which to develop not just superior machines, but superior engineers, aid today every global player in the Fl game rotates its engineers through its motor sport programs.

He followed the Japanese saying that said, “if you hire those people you understand, the company will never get people better than you are. Always remember that you often find outstanding people among ‘hose you don’t particularly like.” He is also the author of the famous quote, “success represents one per cent of your work which results from the 99 percent that is called failure. Success can only be achieved through repeated failure and introspection.”

He died in 1991 from liver failure. At the age of twenty, Mr. Honda was called up for military service but he was, medically examined and found to be color blind. Thanks to this diagnosis because he managed to avoid spending any time in the military. He was not just admired for his ability to repair machines, but gave free rein to his talent as an inventor, later earning the title “the Edison of Hamamatsu” and starting to do all kinds of work that went far beyond the narrow bounds of a repair workshop. Today, Honda Motor Company is one of the largest and most successful automobile manufacturers in the world. This evolution came about because of one man, Soichiro Honda. As he rightly put it “Action without philosophy is a lethal weapon; Philosophy without action is worthless”: Needless to say, he had both in the right measure and in perfect balance.

With annual revenues of more than $10 billion, the company is ranked 195 on ill^, Fortune 500 and was added to the Global 500 at number 441.

In fact, the visionary entrepreneur was not able to attend college. In 2000, Ii’ presented the University of St.Thomas with a gift of $50 million – the largest gift to the school’s 115 – year history and largest donation ever reported by a Minnesota College or University. Schulze has a special liking for this university; because this is the university he wanted to go but could not!

Schulze, grew up in the St. Thomas neighborhood and attended Nativity of Our Lord School, about a mile from the campus. He had intended to enroll at St. Thomas after schooling, but service in the Minnesota Air National Guard and work for his father’s electronics distribution company derailed his plans. Schulze, an entrepreneur, used all his assets to follow his dream and opened a small audio – components store, Sound of Music, in 1966. It expanded and evolved into what we know as Best Buy that today employs more than 60,000 nationwide through 354 stores in 37 states. Meanwhile, St. Thomas University awarded him an honorary doctor of laws degree in December 1998. It is Minnesota’s largest private university, and enrolls some 10,000 students.

The company is spending an estimated $80 million a year on what it is calling “customer centricity,” a massive effort to identify and serve its most profitable shoppers by rebuilding stores, adding staff and upgrading wares. Best Buy has little choice. It also has some experience in navigating through the most treacherous storms.

lo 1966, Schulze opened the Sound of Music, an audio specialty store in St Paul, Minnesota. The company grew over the following years, expanding to nine locations by 1980. In 1981, Schulze’s most successful store was destroyed by a tornado. The tornado ripped through its largest store, in St. Paul, resulting in a $200,000 loss for the year and a near – brush with bankruptcy. “We’d forgotten to buy business – interruption insurance,” says Schulze. The water – damaged goods were sold at a “best buy” sale. Not only ‘BEST BUY’ became the company’s permanent name, similar ‘Tornado Sales’ became an annual Sound of Music event. Best Buy’s first superstore opened in 1984, a carbon copy of Circuit City Stores, which was then nearly 40 times its size. A year later Best Buy went public and began a climb that sent it past its chief rival in 1995; it has enjoyed the lead ever since.

Then came the next calamity – a 1989 price war with Highland Superstores, which hurt Best Buy’s bottom line and shoved Highland into bankruptcy. Emerging from this victorious, Best Buy remodeled its stories: open ceilings, concrete floors, fluorescent tube lighting. Staff on commission gave way to hourly employees who did their best to make themselves invisible to shoppers simply wanting cheap electronics. Best Buy grew rapidly from sales of $240 million in 1987 to $7.2 billion in 1996.Who knew the digital revolution could be such a rush? Best Buy did – and it’s selling more pricey gadgets and hook up services than anybody.

It operates retail stores and commercial Web sites under the various brand names, such as Best Buy, Future Shop, Magnolia Audio Video, and Geek Squad, as well as an outlet store on e-Bay. As of July 15, 2004, the company had 619 United States Best Buy stores, 22 Magnolia Audio Video stores in the United States, 109 Future Shop stores and 19 Canadian Best Buy stores internationally. The company is based in Richfield, Minnesota.

Alma Mater     : London School of Economics

Occupation      : Entrepreneur

Net Worth       : GBP £1.29 billion

Stelios is the man who introduced low-cost flying in Britain, and today he is a big guy with a personal fortune of $650 million. But he drives to his favorite casino in Monte Carlo in a tiny, orange (his favorite color) Smart car. He does not gamble, at least not in the casino.

Stelios single-handedly built the easy Jet, the orange-liveried airline from scratch and took on the mighty British airways head on. It might have seemed a surprise move, but the seed for starting a budget airline had germinated much earlier. When Stelios was a student he went to a conference where billionaire Branson was speaking, told him his easy Jet idea and asked him to back him.

Branson was wary not only of budget airlines, but he did not like Stelios’ plan to build a base at Luton, a small town in England located 50km north of central London. Branson said no.

In 1995 Stelios launched easy Jet on his own, from Luton, using two rented 737s with the reservations number in orange on the side, crew in orange sweatshirts, and £29 one-way fares to Glasgow. He advertised as ‘fly to Scotland for the price of a pair of jeans. Cynics thought it vulgar and said no one would fly from Luton. They were wrong. Vulgar orange, along with the brand name and prices that so undercut British Airways’ three-figure fares, proved alluring even to business travelers.

The young Stelios traveled in the mid-eighties to London to study at the London School of Economics. After obtaining a masters at the London Business School in 1988, he returned to Greece to join his father’s shipping empire and the opportunity for a life of opulence and hedonism. (“hedonism” subscribes to a theory that pleasure is the highest good, or whatever causes pleasure is right.)

But two events in the early nineties changed his life. In April 1991 when he is in aged 22, was the chief executive of his father’s business, their tanker, Haven, New up off Genoa, killing five crew members and disgorging up to 50,000 tons of (oil into the sea – arguably the Mediterranean’s worst-ever ecological disaster.

The Haven disaster shaped his attitude to safety, influencing him to buy brand new Boeings as soon as he could after setting up his airline. One of his favorite mottoes is still : “if you think safety is expensive, try an accident.”

Then, in 1992, with the events of the Haven disaster still making headlines in Italian media, Stelios began to wean himself from his father’s business. He set ill his own shipping company, Stelmar Tankers. However, there was a big reluctance from his father to let Stelios go his own way. They clashed over business style, Stelios saying things like “we need computers” and his father “sticking to a very traditional style.” It marked the beginning of his flight from the gilded cage, as he has described it. He was still maintaining good relationships with his father and consulted him on important issues. He finally persuaded his father to lend him 5 million and in 1995 came to London to start easy Jet. Today, easy Jet is flying to 44 European destinations, and carries eight million people annually.

He is known as a “serial entrepreneur”, who likes to create businesses, not manage them. He would like to build the business, but does not want to deal will, stockbrokers, market analysts and the administration of it all.

For instance, in 2003, he launched easyCinema in London. It is called the world’s first no-frills cinema. Seats are booked online or by phone. The earlier you book the less you pay. From their own computers, customers print a barcode which they scan at the turnstiles to get into the theatre. There are computers in the cinema itself so that customers can book online while they are there. So there is no need for box office. Another advantage is that the movie-goers can bring their own popcorn and other eatables that are much cheaper than the prices charged by regular cinemas, and movie tickets cost only 20 dollar each.

After turning various industries upside down by launching the likes of easy Jet, easy Car and easyCinema, the Stelios’s easyGroup has now set its sights on one of the missing links in its travel to Entertainment Empire, that is accommodation. With easy affordable prices, the scheme called, easy Dorm was launched in London last year, (New York and Paris could be next, according to USA Today).

EasyDorm will concentrate on providing accommodation only, and will not offer a restaurant or other services. Bedding and toiletries will be available for purchase for those customers who do not bring their own. Rooms will consist of pre-fabricated fiberglass units (nothing to break, no dirt accumulation), and come with a shower unit, a lavatory and floor mattresses inspired by Japanese style bedding. An extra charge applies for those who choose not to clean their own room. These budget hotels would cost only $5 a night.

Stelios visits Athens to see his aging mother and sick father frequently. After all, he has to prove to his proud father that he made $1.6 billion out of the $ 5m his father gave his son, albeit reluctantly, years ago.

Died    : December 31, 1993 (aged 79) in Greenwich, Connecticut, U.S.

Spouse(s)         :  Olive Cawley

Children          :  Thomas John Watson III, Jeanette Watson, Olive F. Watson, Lucinda Watson, Susan Watson, Helen Watson

Occupation      :  Business.

In 1943, 29-year-old Watson Jr. and his father were once walking around their headquarters when they found an engineer who had hooked an IBM tabulator up to an electronic gizmo the size of a footlocker. He was making payroll calculations in one-tenth the time it usually took. Thomas Watson Jr told his father, “We should put this thing on the market! Even if we only sell eight or 10, we will be able to advertise the fact that we have the world’s first commercial electronic calculator. But 10 years later he saw things differently, and IBM had launched the Model 650 Magnetic Drum Calculator. Today, with over 330,000 employees worldwide and revenues of $96 billion (figures from 2004), IBM is the largest information technology company in the world.

In 1954, the Model 650 used a magnetic drum 4 inches by 16 inches, and it could perform addition or subtraction functions in 1.6 milliseconds, multiplication in about 13 milliseconds, and division in about 17 milliseconds. IBM sometimes refers to the 650 as its first computer. Perhaps it is more accurate to call it IBM’s first commercial business computer (since the 701, also from IBM, was intended for scientific use) and the first computer to make a meaningful profit. The Model 650 became the leading commercial computer of the 1950s, leading IBM out of the desert of punch cards and into the promised land of electronic computing systems. But Watson Sr. would not live to see computers become the mainstay of his corporation; he was dying. In May 1956, at the age of 82, he retired, putting one son, Thomas Watson Jr., at the helm of IBM.

The man who built IBM into a computer giant was worried at the notion of filling his father’s shoes. But worry was a relentless motivator! Though Junior Watson joined the firm in 1937, he served in the US Air Force in the Second World War. Watson suffered bouts of depression and once burst into tears over the thought when his formidable father wanted him to join IBM and run the already famous company.”I cannot do it,” he wailed to his mother.

Thomas Watson Jr. spent his youth convinced that he had something inside. An always failing student,”Terrible Tommy;’ as he was called then, vented his frustration by playing pranks on other students and opposing the author.

In fact, he went through three schools to complete high school, and graduate, I from Brown University just because the dean was reported to be very sympathies towards him. The young playboy rated the pleasures of drinking and dancing) above those of learning.

He devoted more time to indulging his passions for flying airplanes by day and partying by night than to calling on clients of IBM. Even so, Watson filled his plan, sales quota for 1940 on the first day of that year, not because he was a talented salesman but the company faked the accounts to make him look good!

Yet 26 years later, Watson not only succeeded his father but also eventually surpassed him. IBM is now synonymous with computers, even though the company did not invent the device that would change our life, nor had it shipped a single computer before Thomas Jr. took over. How did this transformation take place? How come a man who once cried that he could not run the company, steered the same through the most successful history of computer sales in America?

World War II liberated Tom Watson Jr. from his bad habits. His success in promoting the use of flight simulators earned him a job as aide and pilot for Major General Follett Bradley, the Army Air Forces’ inspector general. Watson flew throughout Asia, Africa and the Pacific, displaying steel nerves and shrewd foresight and planning skills. He was set to fly for United Air Lines after the war when a chance conversation with Bradley changed hip course. Informed of Watson’s job plans, the general said,” Really? I always thought you’d go back and run the IBM Company. “A stunned Watson asked Bradley if he really thought he would do the job (running the IBM) well. The general replied, “Of course.” The business magnate in him was ignited by Bradley.

When he took over IBM from his father, he was convinced that the company should enter the computer market. When his father took charge of the company, it dominated the market for punch-card tabulators – forerunners of computers that performed such tasks as running payrolls and collating census data. Thomas Jr. quickly realized that its future lay in computers, not a 19th century information technology like tabulators. Even the first vacuum-tube machines could calculate 10 times as fast as IBM’s tabulators.

Watson Jr. who became president of IBM in 1952 never gave up. He recruited experts who could think ahead. Watson, who once shared his father’s volcanic temper, was now a changed person, because he feared of falling behind in the fast-changing industry. Funnily enough, he often told his employees, “the higher the monkey climbs, the more he shows his ass.”

With IBM clearly on top in the early ’60s, Watson took one of the biggest gambles in corporate history. He proposed spending more than $5 billion – about three times IBM’s revenues at the time – to develop a new line of computers that would make the company’s existing machines obsolete. The goal was to replace specialized units with a family of compatible computers that could fill every data- processing need. Customers could start with small computers and move up as their demands increased, taking their old software along with them. It was called the System/360, after the 360 degrees in a circle.

The strategy was on the verge of failure when software problems created delivery delays. Panic raced through IBM’s top echelons as rivals closed in. A desperate Watson ousted his younger brother Dick as head of engineering and manufacturing for the System/360 project. Ultimately, System/360, which revolutionized the industry, proved to be wildly successful. Its highly successful launch in 1964 was called by Fortune Magazine as ‘IBM’s $5billion Gamble.’ Following its success, IBM’s base of installed computers jumped from 11,000 in early 1964 to 35,000 in 1970, and its revenues more than doubled, to $7.5 billion. At the same time, IBM’s market value soared from about $14 billion to more than $36 billion.

A heart attack forced Watson to retire at age 57 in 1971, leaving him plenty of time for such adventures as flying across Siberia that he had made during the war. A lifelong Democrat (his father had been a Franklin Roosevelt confidant), Watson served for two years as Jimmy Carter’s ambassador to Moscow.

But perhaps his proudest achievement was to emerge from the shadow of a legendary, relentlessly demanding father. In his first five years as chairman, the younger Watson observed the anniversary of his father’s death in 1956 with a ritual. He quietly took stock of what IBM had accomplished since his father died, and then said to his wife, “That’s another year I’ve made it in his absence.“

Occupation      : Group Chief Executive Officer / Director of AirAsia Berhad

Net worth        : US$230 million.

Though budget airline phenomenon has been around for two decades in the US and more than 10 years in Europe, it well goes to the credit of Tony Fernandes; who thought it worthwhile to try the concept in the South East Asian region.

He had an ambitious drive to realize his childhood dream of owning an airline, and set up Air Asia, Asia’s first budget airline. That very dream sometimes became a nightmare for the region’s more established full-service carriers, who have watched the no-frills airline’s rising popularity and ticket sales with a considerable degree of alarm.

When Air Asia took the first flight in 2001, many critics in the business community pooh-poohed the idea and said that it would not survive even two months. Some kinder souls said that the operations would be grounded within a period of six months. There were, after all, many barriers in the highly-regulated and competitive airline industry, and a budget airline was a totally new creature in the market. Few believed Fernandes, CEO and director of TuneAir Sdn Bhd, which owns AirAsia, would be able to get the low-cost carrier to take off properly, let alone pilot it to great heights.

When he was young, his parents wanted him to become a doctor, however they allowed him to pursue the field of studies of his choice, the moment he told them about his interest. After graduating from London School of Economics in 1987, he worked as an accountant for Richard Branson’s Virgin Records from 1987 to 1989. At 28, he became the youngest person in recording industry’s history to head Warner Music Malaysia and thereafter, moved up to serve as ASEAN Vice-President of Warner Music.

When he told his wife he was going to start an airline, his wife laughed and said, “why can’t you think of something simple?”Tony replied, “Life is short. If I fail, I fail. At least, I won’t be saying when I am 60 years old that I should have tried this!” Even before Sept. 11, the world’s airlines were in trouble, and his move was not universally hailed as a wise career choice. Most people thought he was crazy.

But Tony Fernandes looked at the brighter side. In fact, the timing was perfect: Since Sept.11, aircraft leasing costs were down by 40 per cent. He could get newer Boeing models than the sick airline had before at the same price. There were many airline layoffs that meant the staff was readily available.

In fact, he had virtually zero experience running an airline. It was the typical story of the underdog starting from nothing. Fernandes, now 40, had to mortgage his house, pour all his savings into the company and rope in several friends as investors. Drawing inspiration from the successes of Ryanair in Europe and Southwest Airlines in the US, he was convinced there was a ready market for budget flying in Malaysia and Asia just waiting to be tapped.

When TuneAir bought AirAsia in 2001 for the token price of RM1, it took over the ailing airline’s two aircraft and debts of RM40 million. After seven months in operation, the budget carrier managed to repay all its debts and make a profit of RM19.4 million. In June 2002, its profit had ballooned to RM30 million. By the end of that year, its fleet had expanded to 10 Boeing 737 aircraft and flown some three million passengers. In November, it formed a joint-venture airline with Thailand’s Shin Corp to operate flights to Thailand. The maiden flight from Kuala Lumpur to Phuket took off on Dec 8.

The Air Asia business model slashed fares on heavily traveled routes, turned around planes much faster than before and stopped serving complimentary food and drinks. Eliminating meals meant that the normal complement of cabin crew could be cut from six to three. And in order to keep the planes in the air more, the flights were expected to spend only 25 minutes on the ground at one time. If passengers are late, they will simply forfeit their tickets. Air Asia was not going to wait. Within a period of four years, the airline had a thriving business, had grown from a modest two planes to 28 in its current fleet, and operates over 100 domestic and international flights daily.

Air Asia’s growing popularity among travelers has compelled full-service carrier^,, to scramble for a slice of the budget-flying share themselves. Singapore Airlines (SIA) is setting up Tiger Airways, and Thai Airways International is in talks with potential partners for a similar venture. Australia’s Qantas Airways has announced Jetstar, an attempt to take on British entrepreneur Richard Branson’s Virgin Blue, which commands about a third of the domestic flight market in Australia. Meanwhile, Singapore-based ValueAir, set up by a former SIA executive, has started flying in 2004. All of a sudden, it seemed that a man’s childhood dream has shaken and changed the airline industry across the region.

People may hate him for he speaks his mind. But what he has done is to wake up everyone from their complacency. His low-cost carriers have also become a boon to tourism for destination countries. To consumers, Tony has reversed decades of brainwashing that air travel necessarily has to be costly. No wonder, Malaysian travelers welcomed its cheap tickets with open arms from day one. Two years after its inception, the new airline was laughing its way to the bank and spreading its wings across the region.

Air Asia was named Asia Pacific Low Cost Airline of the Year 2004 by Centre for Asia Pacific Aviation (CAPA) Air Asia. The airline also clinched the prestigious Euro money award for Asia Best Managed Company in the Airlines & Aviation Sector and Air Transport World’s Market Leadership Award at the recent 2005 Airline Achievement Awards.

If today, people complain that a $300 return ticket to Hong Kong is expensive, clearly, the bar for what constitutes value-for-money has been raised. And, all the credit for that goes to Tony. Since he started the Airline, he has received a lot of letters from people saying that he has inspired them, that they are going to try something different.“That is the biggest kick I get out of this whole thing,” says the high-flier.

Died     : April 7, 1947 (aged 83) in Fair Lane, Dearborn, Michigan, U.S.

Occupation      : Business, Engineering

Net Worth       : above $188.1 billion, according to Wealthy historical figures 2008, based on information from Forbes – February 2008.

Religious         : Protestant Episcopal

Spouse(s)         : Clara Jane Bryant

Children          : Edsel Ford

One of the greatest discoveries a man makes, one of his great surprises, is to find he can do what he was afraid he couldn’t do. And, before everything else, getting toady is the secret of success. Driven by a vision of a new technology, rejecting Formal education, and instead trusting in his native brilliance, he built an empire that made him a folk hero of sorts. A popular symbol of the new era that his ingenuity had helped creates Henry Ford to revere more than Bill Gates.

Henry Ford was born in July 30, 1863 in Wayne County, Michigan. He was the son of Irish immigrants, William and Mary Ford, who had settled on a farm in Dearborn. In addition to helping his father with the harvest, Ford also attended school in a one-room schoolhouse. However, Ford disliked both school and farm life, and at age 16, he walked to Detroit in search of employment.

If money is your hope for independence you will never have it. The only real security that a man will have in this world is a reserve of knowledge, experience, and ability. So, Ford was employed as an apprentice in a machine shop, where he learned about the internal combustion engine. After several years of learning his trade, Ford returned to the family farm and worked part-time for the Westinghouse Engine Company. Ford set up a small machine shop on the farm and began tinkering with engines and machines.

During this time, Ford fell in love with Clara Bryant, whom he married in 1888. Several years later in 1891, Ford and his wife moved back to Detroit when Ford was made chief engineer at the Edison Illuminating Company in Detroit. (Edison became close friend with Henry Ford and the two often vacationed together mid had adjoining winter homes in Florida.) The position required Ford to be on- tall 24 hours a day, but the irregular hours allowed him time to experiment. This event signified a conscious decision on Ford’s part to dedicate his life to industrial pursuits. His promotion to Chief Engineer in 1893 gave him enough time and money to devote attention to his personal experiments on internal combustion engines.

Ford knew a business that makes nothing but money is a poor business. These experiments culminated in 1896 with the completion of own self-propelled vehicle, the Quadricycle. The Quadricycle had four wire wheels that looked like heavy bicycle wheels, was steered with a tiller like a boat, and had only two forward speeds with no reverse.

Henry Ford realized his dream of producing an automobile that was reasonably priced, reliable, and efficient with the introduction of the Model T in 1908. This vehicle initiated a new era in personal transportation. It was easy to operate, maintain, and handle on rough roads, and it immediately became a huge success initially it took 14 hours to assemble a Model T car. By improving his mass production methods, Ford reduced this to 1 hour 33 minutes. This lowered the, overall cost of each car and enabled Ford to undercut the price of other cars in the market.

Between 1908 and 1916 the selling price of the Model T fell from $1,000 to $360.Through it all, the key to Ford’s success, was his right understanding that the health of his company rested on  consumers spending, not saving, their money. “Buy a Ford and Spend the Difference!” was the slogan Ford himself penned to sell the Model T.

In 1913, Ford began using standardized interchangeable parts and assembly line techniques in his plant. Although Ford neither originated nor was the first to employ such practices, he was chiefly responsible for their general adoption and for the consequent great expansion of American industry and the raising of the American standard of living. The introduction of the moving assembly line revolutionized automobile production by significantly reducing assembly time per vehicle, thus lowering costs. Ford’s production of Model Is made his company the largest automobile manufacturer in the world. Over the next 19 years, Ford built 15,000,000 automobiles with the Model “T” engine, the longest run of any single model apart from the Volkswagen Beetle.

During the next several years, Ford continued to fine-tune his passenger vehicles; In addition, he built racing cars and even drove them himself. However, Ford’s successes were not without problems. Soon after the incorporation of the Ford Motor Company, Ford was threatened by the Association of Licensed Automobile Manufacturers. Ford often said that when everything seems to be going against you, remember that the airplane takes off against the wind, not with it. After years of legal battles, Ford won his case in 1911, which made it possible for more people to become automobile manufacturers.

Ford was able to market the Model T to the general public because of his advanced production technology. As a result, more automobiles were made available at a lower cost. Ford also instituted the $5.00 a day minimum wage, which he claimed increased productivity. The quote that “Coming together is a beginning; keeping together is progress; working together is success,” is attributed to Ford.

He handed over the presidency to his grandson, Henry Ford II. Ford died at his home on April 7, 1947. Although Ford was not the first to build a self-propelled vehicle with a gasoline engine, he was, however, one of several automotive pioneers who helped his country become a nation of motorists. Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young. The greatest thing in life is to keep your mind young.

Died    : January 26, 1932 (aged 70) in Phoenix, Arizona, United States

Occupation      : Confectionery Magnate

Spouse(s)         : Ada

Children          : Dorothy, Philip Knight Wrigley

Parents            : William and Mary A. Ladley

Chewing gum has been around for thousands of years. For a long time, gum was made from things like sap and wax. It did not always taste good. Today’s gum is sweet and comes in many flavors. William Wrigley Jr. is best known for his chewing gum, and his company today is the largest producer and distributor of chewing gum in the world. Wrigley single-handedly chewed up competition to remain on the top of the gum business, because as put it, “when two men in business always agree, one of them is unnecessary.”

While the first chewing gum to be widely advertised was Adams’ Tutti-Frutti, it took the father of the gum, William Wrigley, Jr., to elevate the marketing of gum to an art. In the year 1891, Wrigley arrived in Chicago from Philadelphia. His father had been a soap manufacturer, and the new, would-be businessman initially started that trade by selling a washing soap. Wrigley sought to increase the business by offering vendors baking powder as a free item, and when the baking powder became more popular than the soap, he made that his primary product.

Wrigley then decided to give away two packages of chewing gum free with each can of baking powder. Once again the free item was more popular than the original product sold, and Wrigley entered the gum business. He contacted the Zeno Gum Company to manufacture his product. Zeno made paraffin gum, but Wrigley directed a change to the product. The first gums produced were Lotta, Vassar, and Sweet Sixteen Orange. In 1893 he introduced Juicy Fruit and Spearmint.

Wrigley had entered a competitive held There were at least a dozen companies at the time, and in 1899 the six largest, including Thomas Adams’ firm, formed a powerful ” Chewing gum trust “Wrigley refused to join, preferring his independence. Though he was a stickler for quality, Wrigley’s great talent was his advertising ability. “Anybody can make gum,” he once said. “Selling it is the problem.” His placards appeared in streetcars and subways, and he constructed electric signs, one of them in Manhattan’s Times Square ran up an annual electric bill of more than $100,000. He also sent free samples to millions.

Wrigley’s most impressive selling venture was the “mile-long” sign consisting of 117 linked billboards lining the tracks of a railroad between Atlantic City and Trenton, New Jersey. In 1915 he developed a Mother Goose booklet and gave away some 14 million copies. The brightly-colored volume featured Mother Goose rhymes rewritten to praise Wrigley’s gum (“Jack be nimble/ Jack be quick/ Jack run get your/ Wrigley stick!”). The gum magnate eventually became the largest purchaser of advertising in the United States.

By 1910, Spearmint was the most popular gum in the nation, and in Canada, Wrigley constructed the first of his many factories outside the United States. To boost his company’s image, Wrigley had Chicago’s best architects design “the house that gum built,” a beautiful, white, terra-cotta skyscraper that became one of the city’s great landmarks, and the company’s corporate headquarters.

The company currently sells its products in more than 180 countries and maintains 14 factories in various countries, including Australia, United Kingdom, Canada, New Zealand, the Philippines, France, Kenya, Taiwan, China, India, Poland, and Russia.

Wrigley was a much beloved figure, celebrated for his fair dealings with employees, which included free laundering of work clothes, free manicures for women workers, free life insurance, and a guaranteed annual wage. He was also the first employer in the United States to give the two-day weekend.

In addition to his salesmanship and energy, Wrigley’s success was surely based on his sunny view of life. To him, fear was the great destroyer of dreams.”Thousands are ruled by it,” he once said.”I’ve been broke three times since I started business. Nobody knew it except myself and it didn’t cause me loss of a minute’s sleep. There’s nothing in life that can really hurt you except yourself.” William Wrigley,Jr., died in 1932, leaving the business in his family’s hands.

In 2004 Wrigley company purchased the Life Savers (A traditional American brand of ring shaped hard candy, which are packaged in rolls of about 15 pieces) and Altoids (a popular brand of breath mints that have been in existence since the turn of the 19th century) businesses from Kraft Food for US$1.48 billion.

The William Wrigley Jr. Company today is the world’s number one maker of chewing and bubble gum. Its products include such popular brands as Big Red, Double-mint, Eclipse, Extra, Freedent, Juicy Fruit, Orbit, Spearmint, and Winter- fresh, as well as novelty gums and candies.

The gum trade has been and remains highly competitive and creative. Gums have been used to administer aspirin, nicotine, laxatives, and airsickness medicine. They have been produced in flavors ranging from cinnamon and watermelon to clove and ginseng. Gum has been made sugarless and stick-less (so it won’t pull out dental fillings), spicy and icy, and fruity and minty While chewing gum never won a war or altered the course of history, the sticky substance’s development remains a clever example of American ingenuity and innovation. And, all the credit for that goes to William Wrigley Jr.

Occupation      : Executive Chairman of AIC Limited, National Commercial Bank of Jamaica

Net worth : Above US$1.0 billion (2009)

You can’t be an investor unless you think like a businessman. And you can’t be a good businessman unless you think like an investor. Thus says Michael Lee-Chin, Chairman and CEO of AIC Limited, the company he acquired in 1987, and has over the years taken the organization from $1 million to more than $9 billion in assets under his management. Under his stewardship, the AIC also purchased percent of the National Bank of Jamaica in 2002.

Michael Lee-Chin was born in Jamaica in 1951, and migrated to Canada in the 1970s where he studied civil engineering at McMaster University. Interestingly, Chin personally convinced Jamaica’s prime minister to pay for his college degree. Actually, as a young man, he worked three jobs; one of them was helping his parent’s family store. He has also worked as bar bouncer. As the eldest of nine children, he acquired a sense of responsibility early in his life. He learned to take the leader’s approach to every task and project that he took on. Since then, he has felt that he needed to take charge of whatever situation he comes across.

He entered the financial services industry in 1977 as a financial advisor. He has distinct beliefs regarding wealth creation, and a unique investment strategy. AIC’s goal is to create long-term wealth for investors. To achieve this objective, Lee-Chin looked for role models – those business people who created wealth in society by owning one or more businesses. For this reason, Lee-Chin established AIC’s investment philosophy of buying new excellent businesses in long-term growth sectors and holding these businesses for the long term in order to help AIC investors prosper by preserving and growing their capital and minimizing taxes.

Five Laws of Wealth Creation

He understood that successful business people manage their finances in a specific way. AIC has analyzed and distilled that format to create five specific principles – better known as The Five Laws of Wealth Creation.

1. Set a Goal

Work with your financial adviser for the answers to these questions: Where am I today financially? Where do I need to be? How will I get there?

2. Use Other People’s Expertise

Use the wealth of knowledge and experience of your financial advisor, accountant, lawyer or role model in your planning for financial security.

3. Use Other People’s Money

Home ownership works with borrowed money, and investing too. Paying one lump sum for a home is beyond our means; just as saving large sums every month for investing is unachievable for most people. But there is an alternative, and that’s borrowing to invest. At AIC, they call this Upvesting. Think of it this way: Rather than using a $100 pre-authorized chequing plan to invest in a mutual fund you could qualify for an Upvest loan of $14,000. You could invest that $14,000 now and get the full amount working for you years sooner. Speak to your financial adviser about the risks and rewards of Upvesting.

4. Pay Yourself First

Very few of us will get rich quick, so we must be disciplined and consistent in our wealth creation approach. Save 10 per cent of your gross income each month and pay yourself first. It’s not how much you earn that matters, but how much you keep.

5. Buy, Hold, And Prosper.

True investors are those who concentrate on buying businesses rather than stocks. Their three common goals are to: Preserve wealth, grow wealth at an above-average rate of return, and minimize the impact of taxes. To preserve and grow wealth, true investors strive to own the highest quality businesses in strong, long-term growth industries. By holding these excellent businesses for the long term and ignoring the daily market, their wealth grows free of the ravages of tax.

AIC’s success has accorded Lee-Chin a position among Canada’s richest citizens and Forbes ranks him among the wealthiest people in the world. AIC’s success has also allowed AIC’s long-term investor to prosper through the AIC Advantage Fund, the firm’s flagship fund, which has consistently outperformed its benchmark index over the past 15 years.

The company won the Dalbar Mutual Fund Service Award in 2000, 2003 and 2004. In 2001, the AIC American Balanced Fund was named best global balanced fund of the year. And Michael Lee-Chin himself was named Entrepreneur of the Year in 1997. In 2002, he earned the Harry Jerome Award for a decade of achievement. The July 5, 2004 issue of TIME magazine named Michael Lee-Chin one of  “Canada’s Heroes”- representing one of  “the country’s most intriguing and inspiring citizens.”

Lee-Chin is also the founder of the Berkshire Group – three companies known as Berkshire Investment Group, Berkshire Securities and Berkshire Insurance Services. The Berkshire Group has 300 branch offices across Canada, more than 1,100 advisors and assets under management exceeding $11 billion.

Talking of his success, he says he has confidence in his native thoughts.”Once I fully tested my ideas, I’m steadfast in my convictions. Second, my discipline and character have allowed me to become successful. As I said often, I perform tasks today with the same rigor as I did fifteen years ago. Also, I preserve a long term approach to managing a business.

Residence        :  London, England, UK

Nationality      :  British

Occupation      :  Chairman of Virgin Group

Net worth        :  above$2.5 billion

Spouse(s)         : Joan Templeman (1989–present), Kristen Tomassi (1972–1979), divorced

Children          : Holly Branson ,Sam Branson

Richard’s parents continually set him challenges, because they were determined to make him independent. When Richard was four years old, his mother would stop the car a few miles from their house and made him find his own way home across the fields. When he was 12 years of age, one early morning, his mom packed some sandwiches and an apple and told Richard to cycle to Bournemouth that was fifty miles away from his home. There was no water in the pack and his mother told him to find it along the way. Richard’s mother thought such exercises would teach her son the importance of stamina and a sense of direction. Richard says he had no idea how he passed the test, but he walked into the kitchen the next day like a conquering hero, feeling tremendously proud of his marathon bike ride and expecting a huge welcome.

‘Well done, Ricky,’ his mom greeted him in the kitchen, where she was chopping onions. ‘Was that fun? Now, could you run along to the vicar’s? He’s got some log to be chopped, and I told him that you’d be back any minute!’

When Richard was five, during a family holiday vacation, his Auntie Joyce, had bet him ten shillings that he couldn’t learn to swim by the end of the fortnight. He spent hours in the sea trying to swim against the freezing-cold waves, but by the last day he still couldn’t do it. He just splashed along with one foot hopping on the bottom. He’d lunge forward and crash beneath the waves before spluttering up to the surface trying not to swallow the sea water.

‘Never mind, Ricky,’ Auntie Joyce said. ‘There’s always next year.’ But he determined not to wait that long. He doubted if she would remember it the next year. On their last day, as they drove along he saw a river. ‘Daddy, can you stop the car, please?’ he said. This river was his last chance: he was sure that he could swim and win Auntie Joyce’s ten shillings.

He pulled off his clothes and ran down to the riverbank in his underpants. He didn’t dare to stop in case anyone changed their mind. He braced himself and jumped forward against the current, and came back above the surface taking a deep breath. He swam across the surface of the river successfully. After all, he had to win the ten shillings!

No wonder, Richard crossed the Pacific Ocean from Japan to Arctic Canada in January 1991 in a hot-air balloon, the furthest distance of 4,767 miles and he broke all existing records, with speeds of up to 245 miles per hour.

In 1970 he founded Virgin as a mail order record retailer, and not long after he opened a record shop in Oxford Street, London. During 1972 a recording studio was built in Oxfordshire, and the first Virgin artist, Mike Oldfield, recorded “Tubular Bells” which was released in 1973.This album went on to sell over 5 million copies! Since then many household names, including Belinda Carlisle, Genesis, Phil Collins, Janet Jackson and The Rolling Stones have helped to make Virgin Music one of the top six record companies in the world. The equity of Virgin Music Group – record labels, music publishing, and recording studios was sold to EMI in 1992 in a $1 billion deal.

The Virgin Group has now expanded into international music Mega stores, air travel, mobile, financial, retail, music, internet, drinks, rail, hotels and leisure, with around 200 companies in over 30 countries.

Richard Branson’s Virgin Atlantic Airways, formed in 1984, is now the second largest British long haul international airline and operates a fleet of Boeing 747 and Airbus A340 aircraft to New York, Miami, Boston, Los Angeles, Orlando, San Francisco, Hong Kong, Johannesburg, Tokyo, Las Vegas, Delhi, Lagos, Port Harcourt, Shanghai and the Caribbean. The airline, which carries one million passengers annually, is based on the concept of offering a competitive and high quality Upper Class, Premium Economy and Economy service. The airline has won many major awards, including Airline of the Year Award several times.

In 1997 Virgin took over Britain’s two most run-down rail franchises, Cross-Country and the West Coast Main Line. In 2002, the combined sales of the different Virgin holding companies exceeded ELI-billion. In addition to his own business activity, Richard is a trustee of several charities including the Virgin Healthcare Foundation a leading healthcare charity which was responsible for the launch of a health education campaign relating to AIDS in 1987.

In December 1999, Richard Branson was awarded a knighthood in the Queen’s Millennium New Year’s Honors List for “Services To Entrepreneurship”